Spring is the perfect time for deep, cleaning of your Airbnb. For some of us it’s a dreaded task but for others this ritual offers real purpose and rejuvenation.
Having a clean home essential. But, what about the online version of your listing? Well, spring is the perfect opportunity to “clean up” your online presence.
Let’s take a look at five areas of your listing which might need tidying up. All it takes is a little extra effort and the pay-offs could be huge.
1. Does your title get the click?
Yes, great pictures are awesome. But, never underestimate the power of a good title.
Getting that first click from a smart title is an enormous win. Without that first click, there is no reservation.
Read over your title while you consider if it’s “click worthy.” Is it creative enough? Does it have an emotional pull? Does it stand out from your competition?
If not, then consider rewriting it. Try two or three different titles until you feel comfortable.
Or, consider hiring a freelance copy writer to get some new ideas. A fresh set of thoughts might give your listing that breakthrough it has been lacking.
Never underestimate the impact of this one little line. It’s the perfect place to stand out from all those typical titles.
2. Trim and tighten your description
Descriptions may vary in length and detail, but their importance is the same across platforms.
This is the meat of your listing – where guests get a chance to sink deeper into your property. So take a moment to re-read and edit as needed. Trim wordy paragraphs and add some life to any stale sentences.
As you edit, keep in mind the nature of reading online – it’s often more like scanning. So consider using short, concise sentences. Keep your reader engaged.
You might also add some of your own personality to your descriptions. Guests are keen to make a connection with their hosts. And casual, genuine writing can be extremely valuable.
3. Sharpen your photos
You’ve probably read it a million times – you should invest in excellent photography.
But, just because you paid a photographer doesn’t mean you’re finished. Now is the time to have a second look at the quality, type and order of your photos – and ask yourself a few pointed questions.
Are your photos outdated? Can guests understand the layout of your home? Do you have too many shots of the same room?
Guests want to see and “understand” your home. They rely on your photo selections to visually guide them through your home. Plus the right photos can help you avoid unnecessary questions.
Take time to have an in-depth look at all your photos. They should have a natural flow to their order. And each one should have a reason for existing in your presentation.
4. Dust off your pricing
One of the beauties of being a host is that you control your own pricing. But sometimes prices are neglected and left on autopilot.
So why not use spring as motivation to check the accuracy of your prices? Make sure seasons are set and everything is up to date.
And, ask yourself… How can my prices be improved? Where can I maximize my profits?
Maybe it’s worth wiping out all of your prices and starting over. Or, maybe it’s time to sit down with last year’s experience and calendar in hand – apply those learned lessons to the coming year.
For example, some hosts find that they have a lull in bookings every year at a particular time. Then they plan ahead for that same period with lower rates – or at least with renewed copy in their listing.
Whatever you decide to do, some common sense clean-up is always a good idea.
5. Polish the extras
With all the boxes to check and bits of information to control on a listing, there is significant chance for error (or improvement). Take this time to give your online presentation a thorough once-over.
Make sure all the appropriate fields are complete and accurate. These spots are easy to ignore, but the little details can be crucial to a potential guest. Don’t miss out on a booking, just because you forgot to tick a box.
Also, don’t leave any fields blank. Sites like Airbnb value the input that you share about your home. So the more maintenance and effort you put into sharing and publishing your home’s uniqueness, the more you will be rewarded.
I hope these spring cleaning tips inspire and motivate you to get the most out of your listing. Remember, a healthy online presence is symbolic of a healthy home – a place where you offer The Perfect Stay.