Hosting has become a huge business.
With more competition between hosts from the same city or neighborhood, ranking should be one of your top priorities.
When a guest searches for a place on Airbnb, the basic search is by location, check-in and check- out dates and number of guests. The guest can add some filters such as price range, Instant Book Only, Business Travel, etc.
Here’s some simple advice to help you stand out and move your listing higher up in the ranking.
1) Fill out the full form
When you’re starting on Airbnb, you have a lot of information to fill out. Take time and fill out the complete form, with accurate information, always trying to use SEO keywords, especially in the title and description of your Home – Use words such as cozy flat, great location, full equipped. Unfinished listings don’t get top placement.
2) Describe your Home and Neighborhood
Give a full description of your space, what amenities you provide and the facilities your neighborhood offers to make your guest’s life easier and more comfortable – Transport, Supermarkets, Cafés, Restaurants, Banks, Post Office, etc.
3) Describe Yourself and verify your Identification
Airbnb tries to connect and build trust between hosts and guest. It’s important to have a friendly picture of you, with some information about yourself and how you like to welcome guests.
Verify your identification by adding you phone number, e-mail address and providing Government ID (Passport, Driver’s License, National ID, Visa).
4) Take photos of your Home
Show what you have to offer. Upload as many great photos as possible.
Airbnb has a free professional photograph service, that you can request to take a photoshoot of your home. In addition to getting more photos, this service is one more verification you will have on the Airbnb platform.
If your area isn’t covered with an Airbnb Photographer, hire a local professional one. The money you’ll spend will be worth the return.
5) Adjust your price throughout the calendar
Price is a major consideration when guests search for a place to stay. They always look for the best home at the lowest price.
You should study similar homes, with the same location and finishes, and based on their prices, find yours.
You shouldn’t set higher prices than your competitors unless you include and explain the extra value you offer, as much as you shouldn’t discount with lower prices and under sell your product.
Follow Airbnb tips about price trends in your area and discounts for long term stays.
6) Activate Instant Booking
When you activate Instant Booking, you double your chances for reservations. Instant Booking has the advantage of taking less time for guests, because it allows them to book without messaging the host – the same way most people book a hotel.
This option is secure for hosts, because it’s only valid for verified Guests and who agree with your house rules.
7) Prepatre for Business Travelers
Business travelers search for homes with good wi-fi service, a comfortable table or space to work with laptops, a kitchen to prepare some meals, an iron, hangers, hair dryer, bathroom amenities. And, most important, guests want check-in 24 hours a day – can include lockbox, doorman, keypad, or smartlock.
Having these feature will help drive up your ranking.
8) Rate of Commitment and Response Rate
Airbnb is always evaluating your performance, in order to rate and rank your listing. Some of the parameters are your rate of commitment and rate of response.
The rate of commitment is based on the rate of reservations you don’t cancel. The rate of response is based on the rate of answering a guest message in less than 24 hours.
To have a 100% rate make sure not to cancel any reservation and answer to all requests in less than 24 hours.
9) Collect 5 star reviews from guests and become Superhost
Superhosts listings are higher ranked and more often searched by guests.
It’s important that strive for 5 star reviews from your first booking.
To understand your reviews, you have to know what Guests are being asked about in the review process. They are asked to evaluate from 1 to 5 the following: Check-in/ Location/ Communication/ Cleanliness/ Precision/ Price for value.
10) Be added to the “Wish Lists” of your guests
Being added to Guests “Wish Lists” will improve your ranking.
If you create a good synergy with your guest, ask them to add your Home to their Wish Lists, for future reservations or to suggest your place to friends.
You can also ask guests who didn’t book but showed interest in staying with you, to add your place to their Wish Lists for future reservations.
Follow these simple tips and watch the results. You will improve your ranking which will increase your bookings and allow you to give more guests The Perfect Stay.